Website Flipping 101
Website flipping. So many assume it’s dead, but it’s very much alive and is still able to make tons of money for the ones who know how to do it right.
What Is Website Flipping?
Basically, the idea is to buy an existing website and turn it around, flipping it for a profit. But, website flipping can very much mean building a site from scratch and selling it for a profit.
The question is: how will you be able to flip sites and make huge profits this way?
The main idea that we are going to focus on right now is that flipping is something that everybody can do, even without any technical knowledge. You really don’t need that much to flip sites.
However, one thing that needs to be
mentioned when it comes to site flipping: you need a budget. It’s impossible to start making a profit just for free!
To Buy Or To Create Websites From Scratch?
When it comes right down to it you might wonder whether it’s really worth buying a site when you can create a new one! That’s a good question, and we’re going to have a go at it.
It’s needless to say that if you don’t have any technical knowledge, then you will like to buy a site that’s already built, keep it for a while, improve it, and then sell it for a profit.
On the other hand, if you have lots of technical knowledge, you’ll say that it’s ten times easier to build a site from scratch and then monetize it.
Truth be told, it depends on what you want to do and where you stand.
However, keep in mind that you can ultimately outsource everything when it comes to website flipping. It’s quite easy to build a site from scratch without any experience and technical knowledge.

The Perks Of Old Sites
Straight out of the box an old site has more value because the domain name is aged. But, think about wine. You all know that wine only goes better with time. That’s true with domain names.
However, even with wine, only wines with a special pedigree are really priced – all the rest are either sour or, don’t sell for much more than a brand new bottle of wine.
What does this mean? Even with old sites you want to make sure that you get:
- A top domain name aka .com (but .net and .org also work) and keyword rich
- A good PR – at least 1 or 2 if you really want to make some money
- Income/revenue (there’s no point in buying a domain that doesn’t monetize)
- Good search engine rating –The site should be on the first page
Now, if you get your hands on a site like that, then you’re in luck! But, keep in mind that these types of sites don’t come cheap! Of course, if you do your thing on it, you’ll be able to make it worth even more, and make a big profit!
The Perks Of New Sites
New sites are great as well, because, well, you’re the one who’s going to be creating them and you’ll be able to make them as good as the buyers demand them, and as informative and valuable as you want them to be.
Basically, new sites are great because:
- You can use the latest web design platforms creating amazing sites
- You can customize them as you see fit
- You can buy the domain name you want
- You have the liberty to turn them into whatever your heart desires or sees fit
However, when it comes right down to it, new sites aren’t that good short term because being brand new
they’re not as well established which sometimes makes them sell for a lot less than older sites.
Which One?
It’s hard to say. However, one thing that needs to drive you when it comes to website flipping is monetization potential!
Why?
Because you can make the most wonderful site in the world – if you don’t make money off it’s all in vain. At the same time, you can buy an aged site and sink it for good, so that would only end up with you losing money.
For a site to be good and really worth your time, you’re going to be able to critically assess it, no matter if you want to buy it or build it. So, how can you assess a site?
Let’s move on to flipping basics!
Flipping Basics
If you go online to Flippa.com you’ll see that there are tons of sites up for sale. You can buy them, or you can create them, it doesn’t really matter. What matters is money – the green stuff!
So, how can you make money online through flipping?
Well, it’s a simple 3 step process
- You find a market where
a) You get lots of people looking for quick solutions to their problems
b) You can reach the buyers easily (through forums, blogs, PRs, etc.) - You then create a product that caters to their needs aka a site with info and remedies
or a course, or an e-book – it depends on your niche and what you want to do or what you buy - Sell your product on Flippa.com
It’s that easy! If you can only respect the three steps above, then you can make money and live an easy life!
Basically, what everybody wants is a nice site that has some stable and decent income, that has traffic from organic sources and that’s pretty much low maintenance. So, you need to provide them with a site that already has revenue and traffic.
Therefore, if you create a site or you buy one that has little profits and start driving traffic and revenue to the site, you can sell it to someone who might be interested in it! If you’re looking for a good step-by-step resource, CLICK HERE!